I’ll be teaching a course at UBC this spring called “Managing the Blogosphere.” It’s part of a series of courses on social media taught by some of the most prominent of Vancouver’s social media tech space. If you’re interested in taking the class, here’re the deets:
The blogosphere is where social media combines with content to produce ground-breaking outreach and impact for your organization. This course explores the theory of why blogging is today??(tm)s most popular area for businesses to spend marketing dollars, and gives you some of the hands-on skills you need to get started yourself. Set up a blog, develop content, learn about RSS, comments, and integration with social networking sites like Flickr, Digg, del.icio.us and others. Topics also include reaching out to bloggers who can help you accomplish your marketing and business goals. The class includes real-world case studies and a forum for brainstorming and discussion.
3 Wed, Mar 4-25, (no class Mar 18), 6:30-9:30pm; UBC Robson Square. $375+GST