Exciting news! Susannah Gardner will be traveling to Malaysia and Singapore at the beginning of November 2008 to teach a masterclass level course on corporate blogging. The course is sponsored by Salvo as part of their corporate communication series, and is aimed at helping businesses develop their own blog as a two-way communications and marketing tool. The conference is primarily intended for business executives who recognize the promise of blogs for viral marketing and public relations, managers who want to improve their organization’s online presence, or professionals who are interested to learn how blogging and search engine optimization works.
This will be a basic level course for participants who have no prior knowledge of blogging (but you do need to be interested!). Participants will be given the opportunity to develop a blog and write content from scratch. A Certificate of Completion will be issued to all those who complete a minimum of 90% of the total hours of the Masterclass.
Malaysia: 3rd and 4th November 2008, Grand Millennium Kuala Lumpur
Singapore: 6th and 7th November 2008, Royal Plaza on Scotts
9:00-10:30 Introduction to Blogs
10:45-12:30 Blog Tools and Techniques
1:30-3:30 Using Blogs for Marketing
3:45-5:30 Blogging and Your Company
9.00-10:30 Blog Best Practices
10:45-12:30 Writing Effectively
1:30-3:30 Comments and Community
3:45-4:45 Blogs and the Law
4:45-5:30 Wrap Up Discussion
Tel: +65 6297 8545
Fax: +65 6336 3779